Great ideas sometimes come out of the blue, but we don't always have time to wait around. Here are the latest tips to order creativity on demand
J. K. Rowling has said that the idea for Harry Potter popped into her head while she was stuck on a very delayed train. We have all had similar – although probably less lucrative – "aha" moments, where a flash of inspiration comes along out of the blue. Where do they come from? And is there any way to order them on demand?
Experiments led by John Kounios, a neuroscientist at Drexel University in Philadelphia, suggest that the reason we aren't all millionaire authors is that some brains come better set up for creativity than others. EEG measurements taken while people were thinking about nothing in particular revealed ...
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